Ledgestone began as a fun, charity-driven disc golf event built by and for the community. What started small has grown into one of the true pinnacles of the sport—an event and brand that now spans tournaments, retail, media, products, and charitable partnerships. While the scope of what we do has expanded, our purpose has remained the same: to create meaningful experiences and give back to the sport that built us.
As Ledgestone has grown, so has the need for a visual identity that better reflects who we are today—one that honors our roots while supporting everything the brand has become. This update is not about changing what Ledgestone stands for, but about expressing it more clearly and consistently across every part of the business.
The Ledgestone Mark
At the center of Ledgestone’s new identity is one of disc golf’s most recognizable landmarks: the Lake Eureka Water Tower. Featured prominently in the new logo, the tower serves as a visual anchor and a symbol of Ledgestone’s presence and impact on the sport. The mark draws inspiration from Ledgestone icons that came before it, refined and simplified to create a system that can be applied seamlessly across all areas of the business.
The color palette plays an equally important role. Ledgestone Navy, Ledgestone Flame, and Ledgestone Steel represent the three values that guide everything we do: craftsmanship, innovation, and consistency. Together, they form a mark that is grounded, recognizable, and built to carry Ledgestone forward.
The Ledgestone Open
The Ledgestone Open logo remains unchanged in practice, preserving the recognition and equity it has earned within the sport. Updates to the mark focus on refinement rather than reinvention. Typography has been adjusted to align with the new brand guidelines, and shading has been introduced to add depth and dimension consistent with the updated Ledgestone icon.
The primary elements still stand—the water tower, the basket, and the history. The result is a mark that continues to represent the event exactly as players and fans know it, while visually aligning with the broader Ledgestone identity built around it.
The Inner Circle
The Inner Circle, Ledgestone’s subscriber program, has grown into one of the most important parts of the brand. It plays a critical role in supporting our events, products, and charitable initiatives. While the original logo served its purpose, it never fully connected to the larger Ledgestone brand system.
The new Inner Circle mark refines the identity through brand-appropriate typography and chainlink elements inspired by the Ledgestone crest. The red chainlink—the link that binds the chain together—represents the Inner Circle itself: the community of supporters whose commitment helps power Ledgestone’s ability to deliver top-tier services, experiences, and partnerships.
Looking Ahead
This rebrand is not a departure—it’s an alignment. It brings clarity to a brand that has grown organically over time and ensures that every part of Ledgestone reflects the same foundation it was built on. None of this would be possible without the players, fans, partners, and supporters who continue to believe in what Ledgestone represents.
Thank you for being part of what we’re building. We’re excited for what comes next—and even more excited to keep experiencing it together.
